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ZIP POUCH
Designed Ryobi’s first U.S. soft-goods release, creating a clear VBL for future accessory bags. Built from vendor silhouettes and translated Ryobi’s hard-tool identity into fabric.
2021
PERIMETERS
Design Intent: Apply Ryobi’s VBL to soft goods with strong shelf presence.
Constraints: Vendor sewing patterns, low-cost materials, scalable graphics.
Business Need: Establish a recognizable soft-goods line.
Timeline: 4 weeks.
OUTCOME
Became the foundation for Ryobi’s soft-goods expansion and reinforced brand identity across future SKUs.​
Fast iterations in Photoshop - refined paneling - production die-lines and colorways.
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